Selected work and features
Who I Am
Big-brand craft, with a personal feel
I'm Erin. Beauty and wellness brands bring me in as their brand strategist and creative director, embedded and close to the work.
Big brands taught me the craft, and they also taught me why I didn't want to stay. At that scale the same playbook goes out with a new logo on the front, and nobody has time to ask whether it fits. Smaller businesses are where the thinking actually gets to happen, so that's where I went.
That's who I work with now. Aesthetic and wellness practitioners building a personal brand, and founders whose reputation is further along than their website. Sometimes it's an established name ready for a quieter chapter.
Work
Work Examples
Email design and copy
Social Design, Creative Direction, and Copy
Email design and copy
Social Design, Creative Direction, and Copy
Email design and copy
Email design and copy
Email design and copy
Social Design, Creative Direction, and Copy
Email design and copy
Web design, strategy, and copy
The power of organic: build it with me, keep it for good.
So many founders have something worth seeing, and the right people never find them. There's too much competing for attention, and the one with the bigger budget usually wins the space. That's the trouble with paid. The moment someone outspends you, the ground you rented is theirs.
Organic is yours. When you make people feel something, they carry you, and that only compounds. Invest early, and a year in you can hold it yourself for far less.
I've done this at scale for a national brand, and on a founder's budget for a client. The presence stays, and it keeps working. Not attention you rent. A brand you own.
76%
reduction in acquisition cost — 3 months
300%
increase in repeat client visits
Services
What I Bring to Your Business.
01
Brand Strategy and Positioning
Why does someone pick you over the practice down the road?
02
Photography and Videography
When they look you up, do they see your room and your people?
03
Creative Direction
Does it all add up to one story, or does each post stand alone?
04
Content Strategy
What does your feed say about you before they ever call?
05
Website Development
Does your site hold up next to the person they meet in the room?
06
Search Marketing
When someone searches your treatment, whose name comes up?
07
Email Marketing
What turns a first visit into a standing appointment?
08
Community Building
Who are your people, and what keeps them yours?
09
Social Media Production
Are you leveraging your social channels as secondary websites to further establish credibility?
10
Influencer Campaigns
Who do your future clients already trust?
More About Me
Born & raised in Alpharetta, I've lived in Georgia my whole life except for college. My summers go to the Braves, and in the fall I don't schedule anything on a UGA football Saturday.
I get attached to the brands I work with, which is exactly why I'm careful about choosing them. I ask the blunt questions before anyone signs anything, and if I'm not the right person for the work I'd rather say so and tell you who is.
